Forget Top 40 radio. These days, top music artists are heading to TV to promote their tunes.
Monday, Lady Gaga will make a special appearance on the teen hit “Gossip Girl.” The performer’s playing a concert in the clip, she’s all glitzed out in a sparkly red dress — and she’s showing off her new single “Bad Romance.”
With that target audience, you know that tune’s going to become an instant hit.
Not to be outdone, reggae-rapper Matisyahu’s music just hit the TV waves with a new commercial promoting the Winter Olympics.
NBC just started using Matisyahu’s very unifying tune “One Day” as the music for the ads. It sounds like the network wants to draw a younger and more diversified TV audience in for the athletic games.
In both cases, these artists are promoting two very good songs in a format that”s going to draw a lot of attention to their music. Very smart.
As many artists I’ve interviewed have said, “TV is the new Top 40 radio.”