I just came back from today’s press conference — and the Boulder Theater and the Fox Theatre announced they will be merging into one Boulder, Colorado entertainment group.
The merger will be complete pending the approval of the liquor license transfers that will take place Wednesday, June 16.
The new company will be called Z2 Entertainment and it will be run by LLC shareholders Doug Greene, Dave MacKenzie, Don Strasburg, Cheryl Liguori, Jon O’Leary, Robert Thomas and newcomer to the group Ron Levin. Most of the stockholders are either connected with the Boulder or Fox Theatres.
Liguori will be the CEO of the new company, and Brian Carp (currently GM at the Fox) will become the manager of both venues or otherwise known as the COO.
Now for the part that affects the average concert-goer:
The stockholders answered questions at the press conference and here’s the news:
For starters, you can now buy tickets at the Fox or Boulder Theater — for either venue from Front Gate tickets. There was also a discussion about keeping ticket prices reasonable. If the clubs aren’t competing for the same bands, that could make concert-going easier on the wallet.
The stockholders also said the quality of the music and concerts will continue, but this go around the choice of venues that they put the bands will be customer-friendly.
Strasburg said, “We want to give the patrons and the artists the best concert experience.”
Inotherwords, if you want to sweat and dance at a Disco Biscuits show — there’s a good chance it will be at the Fox, but a more laid-back listening show might make more sense to book at the Boulder Theater. Hopefully, the acts won’t be too categorized as to what venues certain genres will be regulated to.
All the stockholders agreed that this would take the pressure off the competition between the two venues and that this merger had been in the works for a long time.
This merger should take some of the stress off the venues in these hard economic times– and maybe we’ll get a more energized Boulder music scene out of this. All the stockholders and management types definitely looked more relaxed and inspired with this new phase.