White Stripes’ New DVD “Under Great Northern Lights”: Host Your Own Screening. CU Boulder and Denver’s Larimer Lounge Will Host Colorado Screenings

The White Stripes' new DVD "Under Great Northern Lights" is coming out March 16 -- and you can host a showing in your own house!

The White Stripes' new DVD "Under Great Northern Lights" is coming out March 16 -- and you can host a showing in your own house!

These days, bands have to gear up their marketing savvy.

That’s why the White Stripes came up with a very unique way to get the word out about its new DVD, “Under Great Northern Lights.”

Yes, you too can host a White Stripes’ movie screening at your house!

The new DVD covers the band’s concert trek across Canada, as the White Stripes play smaller, intimate venues. The group even performed shows in city busses and bowling alleys for this tour.

The DVD comes out March 16, but the band’s inviting fans to host their own release parties. Go to http://whitestripes.bside.com/ for the details. For $30 fans get a copy of the DVD, popcorn and peppermint candy.

If you don’t want to host your own showing, the Larimer Lounge is hosting a DVD party on March 11, and CU’s hosting a screening at Old Main on March 15.

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